SWOT Analysis for the Development Strategy of Mangrove Ecotourism in Wonorejo, Indonesia

Sri Murtini, . Sumarmi, I Komang Astina, Dwiyono Hari Utomo

Abstract


Wonorejo mangrove area is one of the mangrove ecosystems in Surabaya initiated by public awareness which then developed into an area of conservation, education, rehabilitation, and ecotourism. Terbatasnya ekowisata menjadikan kawasan mangrove Wonorejo semakin ramai dikunjungi sehingga perlu strategi pengembangan yang tepat. Limited ecotourism in Surabaya makes this area to be increasingly crowded so that a proper development strategy is needed.Tujuan penelitian ini adalah untuk mengetahui: 1) potensi ekowisata mangrove Wonorejo, 2) strategi pengembangan ekowisata mangrove Wonorejo. The purpose of this research is to know: 1) The potential of Wonorejo mangrove ecotourism, and 2) The development strategy of Wonorejo mangrove ecotourism. Pendekatan dan jenis penelitian bersifat deskriptif dengan menggunakan metode survey.In this research, the approach and type are descriptive with survey method.Sumber data potensi diperoleh dari interview dengan wisatawan dan beberapa pihak yang memahami ekowisata mangrove Wonorejo. The potential data sources were obtained from visitors’ interviews and other parties who acknowledge the ecotourism of Wonorejo mangrove.Indikator yang digunakan untuk mengukur potensi adalah kondisi biofisik, aksesibilitas, sarana prasarana dan aspek penunjang lain. Moreover, the indicators used to measure the potential are biophysical conditions, accessibility, infrastructure, and other supporting aspects. Strategi untuk mengembangkan mangrove Wonorejo menggunakan analisis SWOT. The strategy that is used to develop Wonorejo mangrove is the SWOT analysis.Hasil penelitian menunjukkan bahwa kawasan mangrove Wonorejo mempunyai potensi tinggi dengan total nilai 30. Analisis SWOT berada pada posisi kuadran I, artinya untuk pengembangan kawasan ekowisata mangrove Wonorejo adalah strategi agresif/pertumbuhan. The results showed that Wonorejo mangrove area has a high level of potential with a total value of 30. The SWOT analysis is in quadrant I meaning that for the development of ecotourism area, Wonorejo mangrove has an aggressive/growth strategy. Prioritas strategi dengan menggunakan analisis SWOT adalah peningkatan peran pemerintah terkait daya tarik, pengembangan paket wisata mangrove-non mangrove, peningkatan terkait identitas mangrove, penataan lokasi, peningkatan sumberdaya manusia, dan pengembangan promosi.By using SWOT analysis, the priority of this strategy is to increase the role of government related to tourism attraction, development of mangrove-non-mangrove tourism package, improvement related to mangrove identity, location arrangement, human resource improvement, and promotion development. Pemerintah diharapkan lebih bertanggung jawab dalam mengembangkan ekowisata mangrove Wonorejo dalam segala aspek sehingga dapat meminimalkan permasalahan. The government should be responsible for developing this Wonorejo mangrove ecotourism in all aspects so as to minimize the problem.

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Mediterranean Journal of Social Sciences ISSN 2039-9340(Print) ISSN 2039-2117(Online)

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