Pearsons Correlation and Swot Analysis of Growth of Women Entrepreneurs in Dar Es Salaam Tanzania

Masese Chuma Benard, Nelson Jagero, Basweti Ogachi Kevin, Martin Onsiro Ronald


Well-functioning business sectors are crucial driving forces for economic growth. In developing countries, entrepreneurship can function as a tool to fight poverty as well as to strengthen the role of women and promote gender equality. This study used the sample size of 132 women entrepreneurs from the three districts in Dar es Salaam city; Simple random sampling was used in sampling the women entrepreneurs in Dar es Salaam city in Tanzania. A Pearson’s correlation was employed in this study. SPSSv16.0 software was used to generate thePearson’s correlation coefficient. The findingshowever reflected as, there is a correlation between threats and weakness is at Pearson’s correlation coefficient (r) equals .421**correlation is significant at the 0.01 level (2-tailed) and p < .000, opportunities and weakness Pearson’s correlation coefficient (r) equals .388**, correlation is significant at the 0.01 level (2-tailed) and p < .000 , strengths and opportunities Pearson’s correlation coefficient (r) equals .245**, correlation is significant at the 0.01 level (2-tailed), p < 0.05 on the other hand there was weak correlation between strengths and weakness, Pearson’s correlation coefficient (r) equals .089, p < .309 which indicates that the coefficient is significantly where the (r) is lower than the P value. Strengths and threats Pearson’s correlation coefficient (r) equals .038, indicating that there is a weak relationship in terms of correlation. p< .667 . We can conclude that there is a correlation between weakness and threats, opportunities and weakness, strengths and opportunities. There is a weak correlation between opportunities and threats, strengths and threats.Recommendations that the government and Non-governmental organizations should open training programmes for women entrepreneurs based on their needs. Finance be made available to enable them to access business development and other services.

DOI: 10.5901/mjss.2013.v4n2p505

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Mediterranean Journal of Social Sciences ISSN 2039-9340(Print) ISSN 2039-2117(Online)

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