''APPLE''Ad or not Ad: That is the Question

Mert Avan

Abstract


Someone stop the “Apple”! I want to ask, how many of you own an Apple product right now or used one before? I’m sure that the number will not be few. Well, let’s take a look at the reason why. Quality, design, social pressure, just fashion or maybe another thing but advertising is not in the first place for sure. Or let’s say this; nobody runs into the first electronic store at the corner after watching a creative commercial. Apple; our favourite April Fools At the 1st of April 1976, Apple has been born like a little joke with huge effects beneath. In years it has became a joke that gets bigger and bigger inside. At the present time i will not bother explain the word to you but I can say that, we laughed at that joke so hard that we have been laughing at it for 37 years, sadly it makes us cry sometimes. Don’t fire us “Apple”! This tasty company takes a role in our lives with simple but effective ads. Actually they do not need too much ads on nowadays. Maybe that’s why they are following their recent path. But how long will it go on like this? Before talking about this I would like to mention about Steve Jobs. He made so many things and said so many words in so many various areas but in the essence of the matter he said “Think different!” via Apple Company. I don’t know if we could have thought as he said or not but we took a bite from his ‘apple’ as he wanted to. We have to urge on that he spoke to us as himself without any middlemen or an agent. We can not ignore that despite he is a modern technology genius and a chairman of a big company, he is also a really successful PR and maybe a promoter too. Besides the simplicity of his adverts, his talents of mass controlling, management and addressing took an important role in where the ‘Apple’ today. Because ‘presentation comes before advertising’ is exactly used in its meaning. There is a word about it; the person who can present a fruit best is the owner of its garden, nevertheless he was the owner as he was the worker at in this copious garden. Also not mentioning about his good looking and attraction will not be fair when it comes to gloss. All over the world when it’s asked, how many of chairmen in information technologies will be remembered as significantly as him? Not many. However tragically, he passed away so young. Can Apple walk on its path in long term? In my opinion it is highly unlikely. Think about the opposite, what if all major companies follows the Apple’s path and kill the creative advertising day by day? I am not on this ‘advertising road’ to serve a world like this. One of the most rapidly changing thing fashion, will have no mercy on Apple too. Right now they are on a locomotive and speed up every single day but I am not sure that the steam will be enough for another 37 years. How long a company which repeats itself with tiny little changes can stay on its path? Apple, I am calling you. It is time to take the arm that named creative advertising or the time will come in near future because you do not have a second Steve Jobs. Apple is not forbidden anymore There’s been said Apple’s logo comes from Adam and Eve and the bite referred to Alan Turing. An apple sets off the entire human history and so to say another apple carries it into another dimension. Now it is a sin that not tasting from this apple or it is still forbidden and no one can stand the pleasure and ease. Now I am asking to you; Another bite?

DOI: 10.5901/ajis.2013.v2n8p222


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Academic Journal of Interdisciplinary Studies ISSN 2281 3993(Print) ISSN 2281-4612(Online)

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