Logos, Ethos and Pathos in Albanian Political Discourse

Ardita Dylgjeri

Abstract


Over 2,000 years ago the Greek philosopher Aristotle argued that there were three basic ways to persuade an audience of your position: Logos, Ethos, and Pathos. Even though several new attempts and studies have merged within the field of discourse analysis, the Triad persuading approach is still considered and examined as a crucial and inevitable component of political reasoning. By examining several pre-election political discourses in Albania, we will try to highlight the linguistic means, which are used by each politician to present the three dimensions of the argumentative persuasion – Logos, Ethos, and Pathos. In addition, we aim at comparing the ways that different political leaders build rationale and logical discourses; how they present their own personality; what methods they appeal to impact electorate emotionally.

DOI: 10.5901/jesr.2014.v4n4p55


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This work is licensed under Creative Commons Attribution 3.0 License.

Journal of Educational and Social Research ISSN 2239-978X(Print) ISSN 2240-0524(Online)

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