Quality of Work Life Metrics as a Predictor of Job Satisfaction and Organizational Commitment : A Study with Special Reference to Information Technology Industry

Information Technology (IT) industry in India is playing a very important role in putting India on the global map. This industry has become one of the most significant growth catalysts for the Indian economy. Indian firms, across all other sectors, largely depend on the IT service providers to make their business processes efficient. NASSCOM expects the IT services sector in India to grow by 13-14 per cent in 2013-14 and to touch US$ 225 billion by 2020. The major strength of IT industry lies in its human resources. Human resources play a pivotal role in the success of the IT industry. Today’s IT industry concentrates on its so called intellectual capital for enhancing its growth. They make the employees committed and satisfied through providing a satisfactory quality of work life. QWL in IT industry influences job satisfaction and organizational commitment to a greater extent as compared to other industry.


Introduction 1.
The topic chosen for the study is "Quality of Work Life Metrics as a Predictor of Job Satisfaction & Organizational Commitment: A Study with Reference to Information Technology Industry".Today, most of the IT companies have realised that QWL improves employee motivation, job performance, organizational commitment and productivity.
Most of the research conducted in the field of the quality of work life has focused on increasing employees' motivation to work harder and produce more, fostering loyalty and creating more effective organizations.Past studies have concentrated on reducing or eliminating costs involved in absenteeism and the subsequent loss in revenue, for the benefit of the organization.At the same time, investigations have given attention to guaranteeing job security, better remuneration and a safer work environment for employees.
In an article entitled Strategic approaches to work/life balance in Work life Report (2000), mention is made of organizations, which have taken a strategic, systematic approach to addressing work/life issues.Such organizations were able to report significant business gains, such as greater retention, increased productivity, commitment and customer service and reduced absenteeism.
In 2010 Normala and Daud investigated the relationship between quality of work life and organizational commitment amongst employees in Malaysian firms and say that the quality of work life of employees is an important consideration for employers interested in improving employee's job satisfaction and commitment.
There are number of studies which focused on the QWL as variable, movement, construct and as an outcome.But only few studies had identified the essential components of quality of working life.From the past studies it is also found that no study pinpointed QWL as a predictor of job satisfaction and organizational commitment in the IT industry.Hence this is a pioneer attempt by the researcher.It is also stressed that this study will bring lot of benefits to IT industry as it will pave the way for increasing job satisfaction and organizational commitment.Hence the emergence of this study.

Objectives of the Study 2.
The study is undertaken with the following objectives.
For the purpose of this study, the researcher had chosen the top three IT companies as per NASSCOM survey form Bangalore city which is called Silicon Valley of India.It is a much known fact that most of the IT companies in and around the globe are housed in Bangalore, in areas that are named as Software Technology Park of India (STPI), Electronics City, and International Tech Park of Bangalore (ITPB) .This study will highlight the relationship between QWL, job satisfaction and organizational commitment in Bangalore city in the top three IT companies viz, TCS, Infosys and Wipro.
Following are the objectives of the study.

Type of the Study
The type of study undertaken for this research is of descriptive type, where the QWL metrics as a predictor of job satisfaction and organizational commitment prevailing in IT industry was analyzed in depth.Three IT Companies are taken as the case units.

Tools Used
Tools used in this study for the collection of data were the well designed questionnaire developed by LEIDEN and Meyer and Allen.The independent variable quality of work life is measured using Leiden QWL scale using the 59 items questionnaire which was constructed to assess work characteristics from two influential occupational stress models, the Job Demand Control Support model (Johnson & Hall, 1988;Johnson, 1989;Karasek & Theorell, 1990) and the Michigan model (Caplan, Cobb, French, van Harrison & Pinneau, 1975).
The dependent variable in this study is employees Organizational Commitment.The overall organizational commitment is measured using the 18-item Revised questionnaire developed by (Meyer, Allen and Smith 2004), designed to measure Affective commitment, Normative commitment and Continuance commitment.The dependent variable job satisfaction is measured in the independent variable QWL as an outcome measure.
Although the Leiden Quality of Work Life Questionnaire consists of 12 work characteristics or dimensions, for this research it was only decided to use the first eleven.This was because the twelfth factor job satisfaction is considered to be an outcome variable of QWL.

Pilot Testing
A well designed questionnaire was administered among 40 respondents in the top three IT companies TCS, Infosys and Wipro as per NASSCOM survey 2012.The Cronbach's Alpha value for reliability of the instruments QWL, organizational commitment and job satisfaction were 0.876, 0.824 & 0.897 respectively.The results from ANOVA signify that there exists a relationship between QWL and employee's organizational commitment.
The R Square value 0.609 indicates that the model is fit for estimation.From Pearson correlation the items Hazardous Exposure, Job Insecurity and Physical Exertion reported negative correlation with organizational commitment which indicated inverse relationship and all other items indicate positive relationship.Finally the questionnaire was subject to lot of modifications as suggested by the experts.Then the questionnaire was corrected and revised to prove the reliability and validity of the information collected.

Methods of Collecting Data
The researcher collected both primary and secondary data for the purpose of the study.Primary data was collected with a well defined questionnaire whereas the secondary data was collected with the help of journals, company reports, NASSCOM survey, company press releases, library and websites etc.

Method of Sampling
For the purpose of collection of data the researcher had used convenience sampling method.As per the convenience random sampling method; the researcher had selected 10% of the total operational executives in each company (from the three case units) at random for arriving at the reliability and validity of the data collected.

Sample Size
Among the 4113 operational executives the researcher had chosen 10% from the total population belonging to each company.The following table shows the sample size of each company chosen.Statistical Techniques Used 5.
The researcher made use of mean, standard deviation for each item.The researcher also adopted correlations to find out whether there exists inter correlation among the various dimensions.
The researcher carried out an Analysis of variance to determine the impact of demographic variables on QWL, organizational commitment and job satisfaction.The researcher adopted regression model to find out the linear relationship between the QWL dimensions and organizational commitment dimensions.

Reliability Score 6.
The reliability of the instrument is tested and the alpha value obtained for QWL (0.90), organizational commitment (0.91) and job satisfaction (0.94).These values are higher than the acceptable lower limit of 0.6 according to Nunnally.J.C (1978).Findings and Suggestions 8.
After fine tuning the data collected, the results were summarized in the analysis and interpretation chapter v .On proper scrutiny of the analysis and interpretation it was very obvious that QWL was found to be significantly correlated with the job satisfaction and organizational commitment.
The findings and suggestions are summarized below.
The statistics results showed that the QWL had an overall mean score of 3.41, for organizational commitment it showed 3.97 and for job satisfaction it showed 3.54 .This results indicates that there exists a moderate status of QWL, organizational commitment and job satisfaction in the study organization.Hence it can be concluded that the companies need to focus more on the areas like hazardous exposure and job security which requires significant attention.On the other hand skill discretion is found to be high which indicate that the respondents have a challenging work environment.

Findings from Analysis of Variance 9.
The researcher carried out an ANNOVA to check whether there exist significant differences with demographic variables (gender, age, marital status and work experience level) and their perception towards QWL, job satisfaction and ISSN 2039-9340 (print) Mediterranean Journal of Social Sciences  From the above values, it is obvious that the significance values for QWL(0.00),organizationalcommitment(0.01)and job satisfaction (0.00) is less than 0.05, hence the null hypothesis is rejected and therefore it can be concluded there exists a significant differences in gender and their perception towards QWL, job satisfaction and organizational commitment.Hence it is suggested that companies shall frame HR policies based on the gender, so that a good QWL can be established to enhance job satisfaction and organizational commitment From the above values, it is obvious that the significance values for QWL(0.00),organizationalcommitment(0.00)and job satisfaction (0.01) is less than 0.05, hence the null hypothesis is rejected and therefore it can be concluded there exists a significant differences among the Age groups and their perception towards QWL, job satisfaction and organizational commitment.
Hence it is found that, higher the age group showed higher status of QWL, organizational commitment and job satisfaction.From the above values, it is obvious that the significance values for QWL (0.00) and job satisfaction (0.00) is less than 0.05, hence the null hypothesis is rejected and therefore it can be concluded there exists a significant differences in the marital status of the respondents and their perception towards QWL and Job satisfaction.But in case of organizational commitment the significance value (0.11) is greater than 0.05, hence null hypothesis is accepted and can be concluded that irrespective of marital status organizational commitment remains the same.
Therefore it is found that employees, who are matured enough irrespective of their marital status, are prone to have higher commitment in the Organization.From the above values, it is observed that the significance values for QWL (0.00), organizational commitment(0.00)and job satisfaction (0.00) is less than 0.05, hence the null hypothesis is rejected and therefore it can be concluded there exists a significant differences in the work experience level and their perception towards QWL, job satisfaction and organizational commitment.Therefore it can be concluded that all three variables vary on the situational basis, depends on the case.
Direction for Further Research 10.
• Having found that QWL dimensions leads to organizational commitment and job satisfaction further research can focus on how and why it influences.• Further insight on other factors that contribute to organizational commitment can be studied.
• Quantitative studies on QWL are highly required in Indian context.
• Sector specific studies could also be carried out for the extension of such effectiveness-based research.
• The complementing feature of QWL on organizational commitment and job satisfaction could be analyzed.
• Multidisciplinary approach on QWL, organizational commitment and job satisfaction could be studied.
• The congruence and link between QWL and productivity could be analyzed.
To examine the level of employees quality of work life in information technology industry.

Table 1 :
Sample Size Chosen for the Study

Table 3 :
Mean score of the QWL DimensionsFrom the above table it is evident that the dimensions hazardous exposure and job insecurity indicate a low status.The mean score of affective commitment is 3.80, continuance commitment is 3.93 and normative commitment is 4.17 which indicate good status of organizational commitment in the organization.The mean score of job satisfaction is 3.54 which indicate moderate status.

Table 4 :
ANOVA for Gender

Table 5 :
ANOVA for Age Group

Table 6 :
ANOVA for Marital Status

Table 7 :
ANOVA for Work Experience Levels