Cultural Events: Case Study of a Theatre Festival as an Element of Tourist Attraction

Gema Gomez-Casero, Carol Angélica Jara Alba, Javier Jiménez Beltrán, Jaime Roldán Nogueras


Events have increasingly become more relevant in scientific literature. Festivals are considered a part of event tourism, and they are emerging as a subfield largely because they occupy a special place in each culture. There are few profound studies regarding cultural festivals and, particularly, theatre. The main aim of this research is to contribute to the current scientific literature related to festivals as an instrument for cultural and tourist development. The findings of the study show the most relevant characteristics of the tourist who attends an event with more than forty editions such as the International Classical Theatre Festival of Almagro (Ciudad Real, Spain). Not only does it analyze its sociodemographic characteristics (gender, profession, level of studies and income level) but also interesting aspects such as the characteristics of the trip, which allow to determine the fundamentals of the event as a cultural space and an element of tourist attraction.

Full Text: PDF

Licenza Creative Commons
This work is licensed under Creative Commons Attribution 3.0 License.

Mediterranean Journal of Social Sciences ISSN 2039-9340(Print) ISSN 2039-2117(Online)

Copyright © MCSER-Mediterranean Center of Social and Educational Research

To make sure that you can receive messages from us, please add the '' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders..