The Communication and Its Influence on the Effectiveness of the Organization

Altin Uka


In its universalization of the work of management, communication presents an unquestionable importance and an issue, in which managers are focused and engaged in a continuous process of improvement.Communication appears with a key role towards organizational cultures. An effective interpersonal communication, is accompanying by a better collective action, especially in terms of achieving the organizational goals. In synchronous and complementarily with the execution of the strategy, such as organizational culture, it is in full support of achieving the organization's objectives, specifically influencing in the effectiveness of the organization. Also communication is seen in continuity, as a key component in the execution of strategy. Focusing on the active interconnection that communication has with the organizational culture and organizational strategy execution, accompanied with relevant improvements in communication, the incentives leading to an improvement, organization effectiveness.

DOI: 10.5901/mjss.2014.v5n2p165

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Mediterranean Journal of Social Sciences ISSN 2039-9340(Print) ISSN 2039-2117(Online)

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