Private Medical Institutions Gain over Municipal Ones in the Competition for Customers

S.G. Demchenko, A.L. Faizkhanova, A.M. Fathiev

Abstract


Objective: to detect factors employed by medical preventive institutions in the market of medical services to achieve competitive advantages. Methods: assessment of opinions of leading scientists on the problem under study; field marketing research based on questionnaire survey and selective personal interview. Results: found that 68% respondents are not satisfied with provision of medical services by municipal healthcare institutions for certain reasons. Most discontent is caused by waiting turn in a doctor’s office for more than an hour, absence of specialized doctors, quality of service, indifferent attitude of doctors to patient, and other reasons. Academic novelty: most attractive aspects of fee-based medical centers have been defined, among which respondents named no lines, presence of specialized doctors, quality services. Practical relevance: achievements of fee-based medical institutions attracting the attention of clients due to higher quality service provide the basis for sharing experience by municipal medical institutions.

DOI: 10.5901/mjss.2014.v5n18p263


Full Text: PDF

Licenza Creative Commons
This work is licensed under Creative Commons Attribution 3.0 License.

Mediterranean Journal of Social Sciences ISSN 2039-9340(Print) ISSN 2039-2117(Online)

Copyright © MCSER-Mediterranean Center of Social and Educational Research

To make sure that you can receive messages from us, please add the 'mcser.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders..