A Comparative Study on Emerging Modern and Traditional Rich people Lifestyles in Tehran City (Iran)
This study was compiled in measuring method and in the statistical population of all the family guardians of Tehran city residences in districts 1,2, and 3 in year 2010, and in a sample of 397 people, who were chosen in multi-step cluster sampling method, to achieve the purposes of three main and eleven sub theories. The required information was collected using a 59-itemed questionnaire with a proper reliability and validity between 0.72 to 0.79 for the whole questionnaire and its components, while the data were statistically analyzed using the descriptive statistics (frequency tables, central bias, distribution indexes and chart), and inferential statistics methods (Man Whitney). The study findings show that: (1) there is a meaningful difference between the main theories of emerging and traditional rich people lifestyles (p <0.01); (2) there is a meaningful difference between the type of economic structures of emerging and traditional rich people lifestyles (p <0.01); (3) there is a meaningful difference between the type of emerging and traditional rich people lifestyles (p <0.01). Also regarding studies on eleven sub theories it was revealed that: (4) there is a meaningful difference among the level of education, belief in chance, belief in body management, way of passing leisure time, consumption model, and work styles variables between the emerging and traditional rich people (p <0.01); and (5) there is observed no meaningful difference among the taste, religious principles, belief in the position of women, financial criterion, type of clothing variables between the emerging and traditional rich people (p >0.05).
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Mediterranean Journal of Social Sciences ISSN 2039-9340(Print) ISSN 2039-2117(Online)
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