Where Lies the Answer? HIV/AIDS Prevention Campaign and the Rising Prevalence in South Africa

Olusola Oyero, Abiodun Salawu

Abstract


Despite the efforts at reducing the rate of HIV infection in South Africa, especially with the Khomanoni campaign in place, the country remains at a critical crossroads, with not only the largest HIV population in the world (6.4 million), but higher increase rate. The rising prevalence rate, which has increased from 10.6% in 2008 to 12.2% in 2012, calls for re-engagement of communication strategies in tackling the pandemic. This paper calls for a change in the application of the theoretical underpinnings of current HIV prevention communication strategies, which are usually KAPs based with condom use focused message. It advocates exploration of disciplined sexual lifestyle and emotional control strategies as necessary modification of message content towards a desirable behavioural change.

DOI: 10.5901/mjss.2014.v5n23p2026


Full Text: PDF

Licenza Creative Commons
This work is licensed under Creative Commons Attribution 3.0 License.

Mediterranean Journal of Social Sciences ISSN 2039-9340(Print) ISSN 2039-2117(Online)

Copyright © MCSER-Mediterranean Center of Social and Educational Research

To make sure that you can receive messages from us, please add the 'mcser.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders..