Customer-Oriented Marketing Imperatives of Innovation in the Field of Organization Management Working on the Internal Consulting Principles

Irina Vladimirovna Rozdolskaya, Mariya Evgenevna Ledovskaya


The article justifies actuality, significance and necessity for development of customer-oriented innovative organizations. The authors present logical succession of terminology: development, organizational development, client-oriented development. The article under consideration presents systematically main theoretical approaches to the definition of a customer-oriented development in the organization management. The authors justify the decision to hold innovative orientation trainings, present convincing arguments of a marketing component significance in management organization environment. Attention is focused on redistribution of consulting services market from the field of the external consulting into the area of internal consulting. In the conclusion of the article the authors show the most meaningful advantages and disadvantages of consulting.

DOI: 10.5901/mjss.2015.v6n2p74

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Mediterranean Journal of Social Sciences ISSN 2039-9340(Print) ISSN 2039-2117(Online)

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