Ideological Dimension of the Network Society and the Ideology of Global Humanism

Anna Sergeevna Frolova, Yury Grigorievich Volkov


The article analyses the ideological dimension of formation of the network society. A new era has set the new global challenges to the humanity. The revolution in information and communication technologies led to the transformation of the society and its processes. We can say that the network society offers a radically new view of the world and metaphoric of thinking. A new type of a human being and of what the ideology of the network society will be, its value system depends on what kind of a human being will be formed - a one-dimensional or multidimensional kind. The paper shows that network society itself is an ideological construct and carries the criticism, in the first place, on the ideas of neoliberalism. Ideology in the network society plays a key role, as it becomes a matrix of deciphering symbols, allowing network elements for using the same network code, without which network processes flow and network self-organizing are impossible. However, at this moment, the ideology of the network society is not yet fully formed. The concept of the network society, the principle of network and network processes are widely used in the ideological confrontation on the world stage when the network "hands down" the necessary ideological constructs. The article shows that the best ideological project that meets the needs of the network society on imagination, creativity and innovation, as well as able to ensure the preservation of spirituality, humanity and the priority of self-identity is the ideology of global humanism.

DOI: 10.5901/mjss.2015.v6n3s3p39

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Mediterranean Journal of Social Sciences ISSN 2039-9340(Print) ISSN 2039-2117(Online)

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