Communication and the Natural Social Order

Olga Dmitrievna Shipunova, Dmitry Ivanovich Kuznetsov


The article deals with the analysis of the social order conditions, which are natural for a human and which are explained through personification of cultural meanings and locality that has ethnic context. Generalization of knowledge about the socio-natural relationships in a person's life has been performed using the principle of consistency and socio-cognitive approach. The multifaceted nature of dynamics of the mentality, on which the trust to authorities is based, and which draws upon the subconsciously normalized ethnic consciousness, is emphasized. It is shown that the main means of total control in the context of the natural social order is the indirect metadiscursive communicative impact through the introduction of semantic settings hidden behind the outer side of symbolic and speech practices. In conclusion, the stability of the non-violent mechanism for maintaining the social order in spite of ongoing political and cultural transformations is emphasized. The destruction of the natural social order is made possible as a result of discursive provocations shifting the basic semantic and value-related references that are inherent in the subconscious.

DOI: 10.5901/mjss.2015.v6n3s3p265

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Mediterranean Journal of Social Sciences ISSN 2039-9340(Print) ISSN 2039-2117(Online)

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