Theoretical Approaches to Understanding the Relationship of Ideology and Everyday Life

Yury Grigorievich Volkov, Rashid Dumalichevich Khunagov, Aues Mukhamedovich Kumykov, Eugenia Sergeevna Sagalaieva


Article is dedicated to the systematisation and synthesis of conceptual and theoretical approaches related to the clarification of the relationship of ideology and everyday life and their correlation. In addition, the article identifies the basic concepts, with theoretical and methodological importance for understanding the issues and principles of reflective analysis of the ideological everyday life. Ideology at the level of everyday life is seen in breaking through everyday human existence, being a bearer of public relations. Identification of theoretical approaches in the study of ideology in the context of everyday life allows to update subjects related to various aspects of this study and to determine the contours of its problem field when ideology at the level of everyday life is seen through the breaking of the daily existence of a human as a medium of social relations, as well as ideologically intense everyday life. Return of everyday life as the subject appears in the emphasis on everyday "establishment" of social reality in its ideological dimension. It is the coordinates of the correlation of ideology and everyday life, which can be used to construct the concept of ideological everyday life. Certain approaches to this subject can be traced in its ideology in the breaking with the semantic aspect of everyday life. Ideology is capable of forming the tissue of social reality, with ideological knowledge and values serving as important social functions, organizing, regulating, directing and integrating the activities of people in the spiritual, political, economic and social spheres of public life. The problem field of socio-philosophical reflection regarding the ideological everyday life includes the selection of theoretical research approaches and building a methodological construct, based on the conceptualization of the basic concepts and the delineation of the broad outlines of the study. The choice of the theoretical research approaches is determined by complex and multifactorial nature of the research subject - the ideological everyday life as a concept and a social phenomenon. As a result, the theoretical and methodological approach aims to understand what should and what can perform social and philosophical knowledge in a rapidly evolving social reality of the transitional Russian society.

DOI: 10.5901/mjss.2015.v6n3s3p357

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Mediterranean Journal of Social Sciences ISSN 2039-9340(Print) ISSN 2039-2117(Online)

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