Attitude as a Mediator between Cognitive Dissonance and Intention to Repurchase a Product

R. Aritonang R Lerbin


The aim of this research is to test the mediation role of attitude toward purchasing electronic goods between cognitive dissonance and intention to repurchase the electronic goods in the future. The respondents are the buyers of various electronic goods in several shopping malls in Jakarta and surrounding areas. Using structural equation modeling with LISREL 8.80 software, partial mediation role of attitude is empirically confirmed between cognitive dissonance and intention to repurchase. Recommendations are presented at the end of the research.

DOI: 10.5901/mjss.2015.v6n5s2p133

Full Text: PDF

Licenza Creative Commons
This work is licensed under Creative Commons Attribution 3.0 License.

Mediterranean Journal of Social Sciences ISSN 2039-9340(Print) ISSN 2039-2117(Online)

Copyright © MCSER-Mediterranean Center of Social and Educational Research

To make sure that you can receive messages from us, please add the '' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders..