Methods of Fuzzy Set Theory in the Purpose of Expansion of the Value Chains Based on the Main Factors of Corporate Culture

Larisa Anatolievna Tselykh, Elena Anatolievna Panfilova, Olga Sergeevna Prichina, Aksana Georgievna Karasheva, Anzor Khasanbievich Karanashev


In the context of the economy modernization recognition of the dominant of corporate culture in the creation of the innovative capacity of companies and competitive advantages through value chain is an organizational phenomenon. Using the methodological tools of fuzzy sets allows considering the multidimensionality and the quality diversity of influence (contribution) factors of corporate culture in the creation of competitive value chains of the company. The purpose of the fuzzy logic method is to improve the quantitative information substantiation of strategic planning processes, particularly in the regional aspect of the corporate culture formation in the region. The method of application of fuzzy set theory is based on inaccurate and inconsistent factors corresponding to the real economic situation, in which an enterprise functions, characterizing by inaccurate information, fuzzy processes of management decision making and consequences of events. The result is characterized by analytical determination of priorities for the factors included in the analysis that makes them comparable.

DOI: 10.5901/mjss.2015.v6n5s3p249

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Mediterranean Journal of Social Sciences ISSN 2039-9340(Print) ISSN 2039-2117(Online)

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