High Aiming in Public Sector Marketing: A Way Forward to Boost China’s Economy

Abstract

The importance of marketing in successful business cannot be overemphasized. In China, focused and accentuated public sector marketing has enabled the government to timely address the emerging needs of public as well as inspired entrepreneurism which has brought significant reforms in the whole society. This study presents an in-depth analysis of public sector marketing in China. Our findings shows that benefits of good marketing i.e. output has significant positive relationship with planning of marketing activities (β=0.218, p=0.012) and culture (β=0.202; p=0.005). Besides these, organization and management also had significant effect on marketing output. We conclude that progressive marketing activities in public sector of China will provide the best solution to overcome the challenges faced by the largest economy of the world.

DOI: 10.5901/mjss.2015.v6n6p107