The influence of E-Satisfaction, E-Trust and Hedonic Motivation on the Adoption of E-banking and Its Determinants in Nigeria: A Pilot Study

Maruf Gbadebo Salimon, Rushami Zien Yusoff, Sany Sanuri Mohd Mokhtar

Abstract


Many studies have been conducted in respect of e-banking adoption especially in developed nations. However, evidence has shown that where similar few studies are conducted in developing countries, their findings are mixed and inconclusive. This pilot study intends to fill the research gap with a view to addressing the problem of low adoption in Nigeria and many other developing countries. In this view, this study has critically looked into the issues of perceived usefulness, perceived ease of use, awareness, perceived security and facilitating conditions that have direct and indirect effects on e-banking adoption through mediating effect of e-satisfaction, e-trust and hedonic motivation. One of the major contributions of this study is that it is the first of its type to link security directly to fun. A call has been made to future researchers to empirically test the model of this study in order to predict adoption of e-banking.

DOI: 10.5901/mjss.2016.v7n1p54


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This work is licensed under Creative Commons Attribution 3.0 License.

Mediterranean Journal of Social Sciences ISSN 2039-9340(Print) ISSN 2039-2117(Online)

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