Alternativeness of Attitudes to Formation of the Marketing Technologies of Construction Business Strategic Development

Anna Mihailovna Kulik, Ludmila Vasiljevna Usatova, Natalja Alekseevna Kaluckaja, Natalja Nikolaevna Peresypkina, Marina Aleksandrovna Ameljchenko


Marketing in a company is one of the main and essential components in its functioning. Marketing in its life activity is oriented to the market processes. For commercial organizations, the composition of tools, techniques and methods of marketing would seem obvious, but its use is provided by individual market strategy of the company. Commercial organizations for the effective use of marketing techniques and tools must have a certain human resources, marketing specialists. However, in the regions there is both a lack of personnel, and the experience of use of marketing in a number of industries. Development of marketing technologies and marketing technologisation is being possible in recent years, it should greatly facilitate the marketing work in the company and contribute to obtaining the desired result. Therefore, the main aim of the work is to provide a variety of approaches to the formation of marketing technologies of business strategic development

DOI: 10.5901/mjss.2016.v7n1p70

Full Text: PDF

Licenza Creative Commons
This work is licensed under Creative Commons Attribution 3.0 License.

Mediterranean Journal of Social Sciences ISSN 2039-9340(Print) ISSN 2039-2117(Online)

Copyright © MCSER-Mediterranean Center of Social and Educational Research

To make sure that you can receive messages from us, please add the '' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders..