Communication Quality as a Determinant Influencing Customer Behavior in the Terms of E-Commerce Subjects in Visegrad Group Countries

Richard Fedorko, Radovan Bačík, Igor Fedorko

Abstract


The aim of the paper was to define specific aspects of e-commerce subjects in Visegrad group countries according to their customers. The paper summarized the current state of e-business and e-commerce issue in the Czech Republic, Hungary, Poland and Slovakia. The study contained data obtained from the data analysis of 5,228,127 evaluations of 9,260 e-shops. The main focus was given to customer’s overall degree of willingness to recommend an e-shop in relation to quality of communication with a customer. The contribution of the study lies in the revelations of the links between customer behavior and communication quality of e-commerce subjects and last but not least, in a better understanding of customer needs.

DOI: 10.5901/mjss.2016.v7n1p184


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This work is licensed under Creative Commons Attribution 3.0 License.

Mediterranean Journal of Social Sciences ISSN 2039-9340(Print) ISSN 2039-2117(Online)

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