Relationship among 5M in the Value Chain of Nanotechnology and Cost Leadership Strategy

Ehsan Abdi, Alireza Rangraz-Jeddi, Nafiseh Ghorbani-Renani, Alireza Azarpajuh, Iman Ghasemi


In recent decades, nanotechnology is as a main way of in international competitiveness that is due to science and technology.
Hence, nanotechnology is known as a new industry or science in the global market competition topics. Most of big companies
pursue nanotechnology business in the global market from different products and services through the intensive competitions,
especially energy sector in the future. A company can be utilized cost leadership strategy in the value chain of nanotechnology
products or services through raw material, machine, manpower, method, and money. Nanotechnology, Nano products and
materials can be found as solutions for many existing and latent problems in the future. Consequently, cost leadership and
innovation are as strategies for efficiency of services or companies to be frontier in the world. Therefore, this study aims to
examine the associations among material, machine, manpower, method, and money in the value chain of nanotechnology and
cost leadership. To achieve the aim, seventy questionnaires were distributed among the staffs of two companies of
nanotechnology in Iran that are active in production. The sample was selected as Simple Random Sampling (SRS) among their
staffs. Quantitative analysis confirmed that there were significant relationships between cost leadership and each independent
variable. The minimum correlation was allocated to the relationship between Nano machine and cost leadership (r=3.35,
SD=0.79). In addition, maximum correlation was obtained from the relationship between cost leadership and Nano method
(r=3.66, SD=0.64).

DOI: 10.5901/mjss.2016.v7n2p343

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Mediterranean Journal of Social Sciences ISSN 2039-9340(Print) ISSN 2039-2117(Online)

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