The Psychological and Sociological Study`S Degree Factors Affecting on a Positive Image of a Female Manager

Anar Valiyeva, Diana Ismailova


acted as a fillip to the formation of a new social0630 701category of people, who succeeded thanks in no small part to their
personal and professional skills. They are entrepreneurs, managers, political leaders actively influencing on economic and
political processes of the country. The interest in carreer advancement problems has increased with the advent of new
business elite representatives. In a situation of some economy stabilization in the country, under condition of management
system transition from a state of “wild market” to “liberal stability”, visions of ethical and moral values, such as “untarnished
reputation” and “positive public opinion”, once again has become significant among business circles. Today in the society has
emerged a unique possibility for comprehensive personal fulfillment of a manager, carrying out wotks on studying new imagetechnologies
formation, allowing to create a positive image of the subject, in particular of female managers, inasmuchas in
disregard for constitutional precepts, asseterted by our society, and demographical changes, the status of woman in
professional sphere continues to be groveled, derogate from women rights at labor market, not allowing them to exercise
career advancement on egalitarian status with men. Therefore the issue of female career advancement in the most part and
positive image of female manager in particular, as a factor, promoting professional advancement, is socially significant at the
present stage of modern society development.

DOI: 10.5901/mjss.2016.v7n2p376

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Mediterranean Journal of Social Sciences ISSN 2039-9340(Print) ISSN 2039-2117(Online)

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