Factors Affecting the Acceptance of Mobile Banking by Customers Case Study: The Branches of Tejarat Bank in Rasht City
This study is conducted to identify factors affecting the acceptance of mobile banking by Tejarat bank customers. The main models used in this study are the adoption of technology model and innovation and publishing model. This research method is descriptive - survey and in terms of purpose is practical. The population of this study is customers of Tejarat Bank city of Rasht, and a sample of 393 of these clients has been investigated.To analyze the data and test hypotheses PLS structural equation modeling methods were used.The results indicate that that perceived usefulness and ease of use are two important factors were identified in the acceptance of mobile banking. While the perceived risk and costs have no impact on the acceptance of mobile banking.
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Mediterranean Journal of Social Sciences ISSN 2039-9340(Print) ISSN 2039-2117(Online)
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