A Glance at the Concept and Status of Employer Brand

Siroos Zakipoor Kargany, Leila Khosravi, Alireza Aboulhasani


Employer brand is one of the new management concepts that emphasizes on the importance and status of human sources, the employer brand follows the organizational status determination in active and potential staff's mind as the employer itself. This concept has been formed from all attempts and wide scientific researches in twentieth century about marketing, advertisement and branding and we can introduce it as the return to the importance and status of organizational human sources in the organizational internal source, the present article has attempted to expand the history, concept and requirements, applications and different aspects of employer brand by the use of theorists' new ideas. The literature of this theory is developed relatively and it provides the field for field and practical studies.

DOI: 10.5901/mjss.2016.v7n3s1p506

Full Text: PDF

Licenza Creative Commons
This work is licensed under Creative Commons Attribution 3.0 License.

Mediterranean Journal of Social Sciences ISSN 2039-9340(Print) ISSN 2039-2117(Online)

Copyright © MCSER-Mediterranean Center of Social and Educational Research

To make sure that you can receive messages from us, please add the 'mcser.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders..