The Business Model Approach in Entrepreneurship Education: Impact on Undergraduates’ Enterprise Potential

Francisco J. García-Rodríguez, Desiderio Gutiérrez-Taño, Inés Ruiz-Rosa


Parallel to the consolidation of Business Model approach in different fields of Management, a delay is detected in its application to entrepreneurship education. These applications should conceivably be paralleled by a gradual adaptation of the methodological approaches, with educational establishments incorporating the business model focus and foundations and evaluating the results of its use. The current work aims to constitute an advance in this direction. The paper reports on the results—in terms of the improvement in enterprise potential—of an experiment testing two different pedagogical methodologies in entrepreneurship education on two groups of students studying for degrees in Building Engineering at a Spanish university: a classic methodology based on the development of a business plan, and a new one based on the business model. The results show that students assigned to the methodology based on the business model had a significantly higher level of enterprise potential.

DOI: 10.5901/mjss.2017.v8n3p11

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Mediterranean Journal of Social Sciences ISSN 2039-9340(Print) ISSN 2039-2117(Online)

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